After filtering for fraud, appnexus transactions fell by 65 % – digiday
“AppNexus has got the scale and mandate to resolve challenging the entire industry confronts,” AppNexus Chief executive officer John O’Kelley stated following the presentation. “We’re very proud to become out front about this. We required sophisticated and aggressive measures that delivered markedly greater CPMs for publishers and increased view-through rate and publish-click conversions for advertisers.” Williams said, …