Halo effect

woman with halo of lightThe halo effect is really a bias by which our overall impression of the person (a figurative halo) colors our judgment of this person’s character. The study in to the halo effect implies that an individual’s positive characteristics, looks, and general attractiveness affects the way we judge their character—the better they appear and behave, the greater an individual we judge these to be.

A vintage illustration of the halo effect will be a politician whom we trust to create good decisions while he appears hospitable and it has great hair along with a vibrant smile. This effect is not just restricted to the halo of saintliness, either other scientific study has found a kind of demon-horns effect where a general negative impression of the person causes us to be judge their character negatively.

The halo effect was initially described in 1920 by psychiatrist Edward Thorndike. Inside a study, he requested two commanding officials to judge their soldiers when it comes to their physical characteristics (like neatness, energy, and physique) as well as their mental, emotional, and social characteristics (like intellect, leadership, and responsibility). Thorndike discovered that, if among the soldier’s characteristics was rated highly, another characteristics tended also to be rated highly, and the other way around. That’s, a soldier rated as intelligent seemed to be rated to become and also a great leader, while a soldier rated as irresponsible also tended to obtain low marks on physique and. Thorndike figured that the correlations were excessive and too even to become a simple coincidence, and known as them a "halo error," talking about the way the general perception of the baby produced a halo—positive or negative—around the person who blurred their individual characteristics.

Further research in to the halo effect finds that it may color how jurors consider defendants, how teachers consider their students, as well as how people consider non-human entities like organizations and types. It’s well-known in the industry world that particular brands may use the "halo" of the status to be able to charge reasonably limited for any fundamental product. People naturally make these perceptual adjustments—up having a halo, lower with horns—without even realizing it. Also it should not come as a surprise our brains make use of this cognitive shortcut. It can make residing in an elaborate world simpler when we can simply paint things and people using the broad brush of "good" or "bad," and that’s why the halo effect persists in humanity today.

photo by sciencesque

Resourse: http://beinghuman.org/article/

The Halo Effect – Science of Attraction


JoMama123451234: 1 big flaw with this. Conformity. You're more likely to agree with others in order to fit in. They should have asked each person individually.

violet: yes yes yes yes, thank you, exactly. like I wanna know what the girls who aren't talking as much are actually thinking

Melvin Zhou: also, consider the differences in lighting of the video, and the setting the two groups were placed in.

Dipsy Teletubbie: It doesn't matter what you say,\nHow you say it, is the key.\n\n- Dipsy Teletubbie

IDyce88: problem is HOW YOU SAY SOMETHING is just as much a part of your charisma as what you say…if you lack confidence then it's hard to attract someone regardless. Also both what you say and how you say are equally important.

s1ck: Don't take it word by word\nIt doesn't matter what you say, [ Insert text ]\nHow you say it, is the key [ Comic Sans ]

jo dallas: i think the girls being in groups affected the overall reaction too. Consciously or not their own opinions might change because of the other girls' reactions

Vasco Sevaar: jo dallas I don't see the problem with it. I've met more women in groups since people, for the most part, are seldom alone. So in my opinion it's more accurate.

sherlock tang: I wonder if we manipulate the races of the girls and the guys would get the same results. White girls watching a middle eastern guy talking. Asian girls watching a black guy talking. Black girls watching a mexican guy talking. Middle eastern girls watching asian guy talking. mix it up and see what kind of results we get.

jupiterloverful: So, uhm can you give me a percentage of white people who know for sure the stereotypes presented by hollywood about black or mexicans or Arabs are fake?